For those of you who don't know me, my name is Ian Bateson, Creative Director, at Baseline Type and Graphics, here in Vancouver, BC, Canada.
Having spent the last few days writing long and laborious RFP's, calling existing clients for job opportunities and generally getting tired of reading the bad news about the economy, I thought it was time to look into the growing phenomena of social networking and how it might inform clients about what we've been doing, possibly generate interesting leads and perhaps help generate some work for Baseline.
Knowing that once you start down this path, one has to attempt to keep it reasonably timely (not just once a year when things are slow) for updates or new items. So I will write this down in my day timer. Yes I still use pen and paper, haven't migrated yet to hand helds, other than a cell phone.
So this first blog is something of an exploration for me, and I thought the easy way to begin would be through a show-and-tell of our work, with an introduction to some of our identity design solutions for various clients, with links to our web site for more information. I know, blatent advertising, but you have to use the tools at hand, and I promise to post more interesting subjects in the future. Bare with me while I learn.
Having spent the last few days writing long and laborious RFP's, calling existing clients for job opportunities and generally getting tired of reading the bad news about the economy, I thought it was time to look into the growing phenomena of social networking and how it might inform clients about what we've been doing, possibly generate interesting leads and perhaps help generate some work for Baseline.
Knowing that once you start down this path, one has to attempt to keep it reasonably timely (not just once a year when things are slow) for updates or new items. So I will write this down in my day timer. Yes I still use pen and paper, haven't migrated yet to hand helds, other than a cell phone.
So this first blog is something of an exploration for me, and I thought the easy way to begin would be through a show-and-tell of our work, with an introduction to some of our identity design solutions for various clients, with links to our web site for more information. I know, blatent advertising, but you have to use the tools at hand, and I promise to post more interesting subjects in the future. Bare with me while I learn.
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